ROTATE, created by Birger Christensen in collaboration with influencers Jeanette Madsen and Thora Valdimarsdottir, was born from their desire for bold, sexy, and fun dresses at accessible prices. The brand focuses on festive styles, featuring '80s-inspired designs like exaggerated sleeves, puff shoulders, and glitzy textures. Known for its standout mini dresses, ROTATE also offers chic midis and stylish tops, making it a go-to for party-ready looks. The brand has achieved global success with leading retailers.