Founded by Gimmo Etro in Milan in 1968, ETRO quickly gained recognition for its high-quality textiles and refined prints. In 1981, the iconic Paisley pattern became the brand’s signature design. Based at Via Spartaco in Milan, ETRO houses a rich textile archive and art library. Known for its artistic and cultural approach to fashion, ETRO produces men’s and women’s clothing, accessories, fragrances, and home furnishings. Still a family-run business, ETRO is driven by curiosity, art, innovation, and a love of travel, combining tradition with creativity and sustainability.
